Trust in Green

Read the full story in Sustainable Industries.

As consumers increasingly scrutinize business actions on climate change, they want to see transparent, more credible information on what companies are doing to reduce their environmental impact. Labeling a product or service with “eco-awareness” just doesn’t cut it. Trust is a critical factor across all industries, and especially so within the sustainability and CSR world. Surveying more than 31,000 respondents in 26 markets around the world and measuring their trust in institutions, industries and leaders, the recently released Edelman Trust Barometer reveals a shift back to neutral in 2013, after a year of high distrust in 2012.

Specific to green brands, how can sustainable communications garner trust? Social media is one vehicle worth exploring. Shaping brand image and gaining consumer confidence starts within the company’s sphere of influence and control.

Published by

Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s