What Can Marketers Do About Climate Change?

Read the full story at HBR Blog Network.

Do marketers have a commitment to act in the face of climate change? After all, we’ve worked hard to sell a lot of the stuff that’s polluted our world. What’s our role now to help change things? I’m no sustainability expert, but I know it’s got to be about more than selling “green” products.

Published by

Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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