Read the full story at Shareable.
Adam Werbach has been on the cutting edge of the environmental and sustainability movements for two decades. His latest venture, yerdle, combines those passions in a service designed to motivate ordinary people to share instead of shop. Yerdle officially launches today, on Black Friday, the biggest shopping day of the year, to call attention to the advantages of sharing over shopping. Below is an interview with Werbach exploring why he’s launching yerdle, the community strategy he’s innovating, and what he hopes to accomplish in the long run.